The European tractor market shrank again in 2025. A total of 131,235 new machines were sold during the year — 4% fewer than a year earlier, equivalent to a 4.1% decline. The downward trend continues: since 2021, the market has been falling by more than 5% on average each year.
This was reported by trekkeronline.nl.
Agco (Fendt, Massey Ferguson, and Valtra brands) remained the market leader at year-end. The group’s share slipped slightly — by a little over 1% — but at 23.9% it still held first place. CNH Industrial ranked second: a 1.4% decline in share still left it with 18.6% of the market. John Deere held third place with a 16.6% share, down 0.2% compared with 2024.
Against the overall decline, Same Deutz-Fahr (SDF Group) stood out with growth: up 0.97 percentage points to 9.3%. Argo (+0.16 pp) and Claas (+0.08 pp) also posted slight gains. The biggest increase was recorded in the “other brands” category — +1.86 pp; it now accounts for 17.4% of the European market.
Chinese manufacturers are entering the European market aggressively, offering more affordable low- and mid-horsepower tractors and increasing pressure on local players. In these conditions, Fendt CEO Christoph Gröblinghoff stresses that traditional brands must rely on innovation and digitalization, according to Agrarheute.
The agricultural machinery industry is currently going through a stagnant period: demand is low, and companies are being forced to adapt to new economic realities. According to the head of Fendt, market recovery is unlikely before 2027.
“We do not expect noticeable sales growth in the next two years. Only in 2027 will the agricultural machinery market likely return to a stable growth path,” Gröblinghoff said.
Despite the challenging market environment, Fendt continues to invest in new developments — from autonomous steering systems to environmentally friendly engines. In his view, such technologies should become the key competitive advantage of European machinery in the fight for customers.
Note: When interpreting the data, it is important to take into account differences between countries in registration rules. In a number of states, a different lower horsepower threshold is used for machinery registration, and in some places quad bikes or telescopic handlers are also counted as agricultural machines. In our review, where the methodology allows, the focus is on standard and narrow-track tractors. The analysis covers 24 European countries.